- On the 8th, Seven Hundred and “Passion. Connected.” signed a content sponsorship MOU.
- Expected development of the nonprofit sport activities through cooperation among entrepreneurs from the PyeongChang Organizing Committee for the 2018 Olympic Winter Games
(left) LEE Kyu-sang, CEO of Seven Hundred
(right) KIM A-ram, CEO of Passion. Connected.
Seven Hundred (CEO: LEE Kyu-sang) started its first external relations with a sponsorship agreement on the 8th of last month, during the “Girl’s Play 2 Website Launching” event at Sansoo Hall, Grand Hyatt Hotel, Seven Hundred signed an MOU to be the content sponsor for “Passion. Connected.” (CEO: KIM A-ram), a nonprofit organization aiming to bring changes to the world through sports.
Based on this agreement, Seven Hundred will actively sponsor Passion. Connected. with services of social media management and content production. Seven Hundred is a campaign agency for brand promotion through creativity and it covers various promotion services including digital marketing, PR and brand consulting. Its has a great strength the sporting area.
CEO KIM A-ram of Passion. Connected. carried out “Olympic value” education program for all schools across Korea from the planning phase of PyeongChang 2018. In particular, the company recently joined hands with the US Embassy to operate the Girl’s Play 2 Program.
The two CEOs have experiences in promotion and education at the PyeongChang Organizing Committee for the 2018 Olympic Winter Games and share a common view on social changes through sports, which helped expedite the process of the recent agreement.
Guests attending the event included diplomats and employees of the US Embassy, Han Min-soo, a bronze medalist in para ice hockey at PyeongChang 2018, Ko Gi-hyun, Olympic champion in short-track speed skating in Salt Lake City 2002, and Nancy Park, current IOC communications officer and former spokesperson and director of International Media Relations at PyeongChang 2018.