- Seven Hundred announces its official launching with a brand video
- Visuals emphasize the company’s stylish image
The brand launching video officially marked the start of Seven Hundred Communications.
This video portrays the company’s mission “campaign agency for brand promotion through creativity” and it intends to give a look of the colorful, trendy style of the company, rather than a mere line-by-line listing of its business activities.
The video starts with grandiose music and a brief introduction of the company. After the introduction, music transitions to a rhythmical mood and displays various reference points of the company including sports, culture, nature, connection and other themes beloved by the company.
CEO of Seven Hundred LEE Kyu-sang worked as a promoter in the PyeongChang Organizing Committee for the 2018 Olympic Winter Games for five years during his career in the field for over ten years, which allowed him to also encompass para sports area.
In particular, this video consists of footages recorded or planned by LEE himself. The CEO said he tried to show his planning and creative capabilities, making use of his experience as marketing AE for over ten years producing a variety of new contents in the fields of video, drone and 360VR.
LEE said, “When I worked as an employee of a company, there were many things I could not include in the videos due to copyright,” and added, “I hope this video shows my will to help drive good growth for many clients as a trustworthy partner.”
The video ends with a marvelous countryside landscape, shot in PyeongChang, Gangwon Province, where Seven Hundred is headquartered.
The figure 700 from the company logo not only stands for “endless fortune”, but also means 700 meters, the average altitude of PyeongChang, on which our experience was based.
Seven Hundred has an office in Seoul and headquarters in PyeongChang. It used a drone video clip filmed in PyeongChang to illustrate that the company’s birthplace was in deed PyeongChang.
Under the creed “In the end, marketing shall be manifested in good campaign”, Seven Hundred will carry out activities in various areas including digital marketing, branding and PR.
The video of Seven Hundred is available below.